First Look: Urbanica The Beach Hotel

North Shore

Susan Askew
Susan Askew

First Look: Urbanica The Beach Hotel:

Plans filed for vacant oceanfront parcel in Miami Beach’s North Beach

UPDATE: Approved by the Historic Preservation Board on June 9, 2020.

The duo behind the Urbanica hotel brand has filed plans for a new boutique hotel on a vacant oceanfront lot in North Beach. Diego Colmenero and Charlie Porchetto who purchased the property for $38 million last summer are asking the Miami Beach Historic Preservation Board to approve the design for an 11-story building at 6747 Collins Avenue. If approved, Urbanica The Beach will have 209 rooms and a restaurant/bar. 

Urbanica has made a big investment in Miami Beach in recent years, first with The Meridian and Euclid Hotels. Now under construction, The Fifth Hotel. All three are within blocks of each other in South Beach. There is also a hotel under construction in Miami and two operating in Buenos Aires.

Urbanica The Beach will be built on a 20,812 sq. ft. lot that sits between the abandoned Deauville Hotel to the south and The Sterling Condominiums to the north. 

Urbanica attorney Alfredo Gonzalez of Greenberg Traurig noted in the application documents that there is an active Historic Preservation Board (HPB) approval for a new 20-story, 200-ft residential tower. “The Property had obtained several approvals for hotel and residential buildings in the past,” he wrote.

In fact, the property has changed hands a number of times in recent years. According to Miami-Dade County property records, Colmenero and Porchetto’s BTL Investments purchased the property from CCCC Miami Beach LLC for $38 million in August, 2019. CCCC purchased it from developer Don Peebles for $38.5 million in October 2015. Peebles paid $4.6 million to buy the property out of foreclosure in 2010.

According to The Real Deal, China City Construction Company had plans for an 18-story residential tower with 42 units while Peebles wanted to build a 16-story condo with 13 units on the site.

The Urbanica plans include 82,907 sq ft of floor area, a 209-room hotel and an accessory restaurant/bar. Gonzalez emphasized in the application that, “The building is being proposed to be 107’4” where the code allows up to 200’ and with 11 stories where 22 are permitted.”

As a boutique hotel, he wrote, it is “compatible with the surrounding properties” in the North Beach Resort Historic District.

The project is designed by Jennifer McConney-Gayoso of Studio MCG. The application is expected to be heard at the March 10 meeting of the HPB.

Full application with details here.

Renderings: Studio MCG

6747 Collins East Elevation

6747 Collins North Elevation

6747 Collins South Elevation

6747 Collins West Elevation

6747 Collins current conditions as viewed from Collins Avenue

6747 Collins Avenue current conditions as viewed from ocean

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