Daddy Yankee and Kygo also headline the event. Latin artist Juanes, named the 2019 Latin Recording Academy Person of the Year for his music, activism and philanthropy, will return to his hometown to perform.
Paul Peck called the lineup, “unlike any other festival in the world.” Peck and co-producers Steve Sybesma, Bruce Orosz, and Don Lockerbie joined City, local tourism, and business leaders for the announcement this morning on the rooftop of The Clevelander which overlooks the area of the beach where the main stage will be located. “We’re creating together with all of the talented people and the City’s leadership, a joyful celebration of music, food, culture, great people, and this beautiful environment,” Peck said.
In addition to being one of the “most diverse showcases of any North American music festival,” Peck said, Miami Beach Pop will also highlight up-and-coming talent while championing positivity and connection.
“This is really an ambitious and major event,” Orosz said. The footprint will span five blocks of the beach with a main stage at 10th Street and two others from 5th to 10th. Organizers say capacity is 35,000 per day.
Festival Sustainability Director, Delaney Reynolds thanked the founders of the event who “made protecting our environment and promoting sustainability such a foundational aspect of Miami Beach Pop.”
By combining a “world class music event with an environmental message,” Delaney said, the organizers’ goal is to make Miami Beach Pop “one of the most sustainable music events of its kind ever.”
Sustainability initiatives include
- Dedicated area known as the “ECOasis” to highlight environmental organizations working on eliminating plastics from the ocean and environment; combatting sea level rise and climate change; conducting research on coral reefs, sea turtles, and sharks; and those working with solar power and other environmental initiatives.
- BYOBottle program, encouraging attendees to bring reusable water bottles.
- Vendor requirements to use only recyclable or biodegradable utensils, plates, and containers. Of course, no Styrofoam and no straws.
- Water will be sold in aluminum cans or attendees can buy or rent reusable cups and use water refill stations.
- Clean Vibes, “one of the top event cleanup organizations in the country will work with us to make sure the beach stays clean and pristine all weekend long,” Delaney said.
- Festival organizers are also working with local hotels to reduce their plastic use.
- $1 per ticket per day will go to local non-profit environmental organizations to support their initiatives.
James Beard award-winning chef-restauranteur Michael Schwartz “will curate the culinary lineup… with a nod to the city’s cross-cultural cuisine,” according to a press release.
In a letter to the community posted on social media yesterday, organizers Peck, Sybesma, Orosz, and Lockerbie wrote “Since we began, our vision has been to create a world-class celebration of our city and its tropical flavor, and to bring a positive, unifying experience to the sands of Miami Beach. This is more than simply a music festival, it’s a celebration designed to welcome and engage people of all ages, ethnicities, and backgrounds for a meaningful, shared experience.”
“This city is one of the most diverse in America, if not the world, which is a guiding principle behind this event,” they wrote. “In a time where most of us interact with our world through screens, this is an opportunity to immerse ourselves in a naturally inspiring location, remind ourselves of what unites us as people, and celebrate what makes our community special.”
After two years of trying to find a date that didn’t conflict with turtle season or other major events and getting neighborhood buy-in, the organizers received conceptual approval for the festival last September. This month, City Commissioners approved a three-year agreement to allow the producers to build confidence among potential sponsors and festival-goers that there is a plan to build a “legacy” event. Producer Bruce Orosz told Commissioners, “It’s very important for us to be able to communicate that, not only to our guests that this will become an annual event, but also to the sponsors and enable us to, hopefully, see the profits that we all expect, not only from a positive experience for all of our guests and residents but also for the benefit of the festival itself.”
Miami Beach Director of Tourism and Culture, Matt Kenny, noted the agreement “can be terminated at any time through the sole authority of the City Manager.”
“Pretty much any music festival will tell you it’s not until year three when they will turn the corner and make some money,” Kenny said. An agreement that says they have the potential to do the event for three years “is going to be a lot more appetizing to the sponsors to help them get the money.”
Kenny pointed out that “Unlike many other events, there’s no fee waivers, there’s no sponsorship” from the City. “They’re doing this themselves,” he said.
The team has a significant amount of experience in event production. Peck was involved in the launch of the Bonaroo Music and Arts Festival in 2002 and Outside Lands in San Francisco in 2008. Together with Sybesma, he co-founded the Okeechobee Music and Arts Festival in 2016. Sybesma, a Miami Beach resident, has produced more than 6,500 concerts in his career. Sybesma and Peck are co-founders of Frameless Creative.
Orosz, a 30-year Beach resident, is CEO of ACT Productions, one of Miami’s best-known event production companies. For the City of Miami Beach, he has been responsible for projects that include Fire on the Fourth, the Veterans Day Parade Ceremony, and the 100th Birthday Celebration. Since 2003, ACT Productions has produced events for Art Basel Miami Beach, as well as Orange Bowl pregame, fan fest, and halftime shows.
Lockerbie leads The Park Company’s Sports & Events practice. He is a veteran of six Olympic games and five World Cups along with many beach sporting events. He was a producer of the City’s Centennial event along with Orosz.
Miami Beach Pop lineup (with 15-20 more to be announced according to the organizers):
- Chance The Rapper
- Jack Johnson (his only North American performance of 2019)
- Daddy Yankee
- The Raconteurs
- Maggie Rogers
- Leon Bridges
- The Roots
- Nile Rodgers and Chic
- Sean Paul
- Jessie Reyez
- Bomba Estereo
- Quinn XCII
- Natti Natasha
- Margo Price
- Chelsea Cutler
- Kim Petras
- Two Feet
- Magic City Hippies
- Monsieur Perine
- DJ Windows 98 (Win Butler of Arcade Fire)
- Rauw Alejandro
- Magic Giant
- Roosevelt Collier
- The Hip Abduction
- Spam Allstars
- Steven A. Clark
- Richie Hell
- Miami Beach Senior High Rock Ensemble
- Sunday Gospel Service
- Sol Jam featuring Nile Rodgers and Very Special guests
- All-Star Celebration of Bob Marley featuring Stephen Marley and Very Special Guests
- Frost School of Music American Music Ensemble featuring Ben Folds
Hours of operation for the three days:
Friday, November 8: Gates open at 1:00 pm, music starts at 2, end time is 11:00 pm
Saturday, November 9: Gates open at noon, music starts at 1, end time is midnight.
Sunday, November 10: Gates open at 1:00 pm, music starts at 2, end time is 10:00 pm.