Developer Russell Galbut is planning a new five-story commercial building with a hotel on the site now occupied by Wells Fargo at 1600-1634 Alton Road. The sign will be on the south wall of the new building facing a commercial area on 16th Street.
In presenting the settlement to City Commissioners for approval this week, Chief Deputy City Attorney Eve Boutsis said the smaller sign will be “within the size of the mural that exists” on the building's Alton Road side (above). The Wells Fargo building is known for its mosaic tile murals depicting scenes from American history.
The City ordinance covering these large signs prohibits commercial advertising on them. Galbut has previously stated the digital supergraphic would be used for artistic purposes. A second digital supergraphic will face the interior of the property and was not disputed. One option for the signs is to include digital images of the current mosaic murals. In any case, all content needs to be approved by the City.
Since the DRB waiver for this sign, the ordinance has been changed to require City Commission permission for any variances in size. After a public outcry, City Manager Jimmy Morales announced he would appeal the decision. Following this settlement, the appeal was withdrawn.
Below: Lincoln Road side of the current Wells Fargo building.
All images from Google
